Social media – number one
Starting up as a young entrepreneur has never been as straightforward as it is today. It is simply incredible how easy it is to get your business going. First of all – the process of registering an LTD company or as a self-employed entrepreneur is all done online (in the UK, and many other countries). Once the company is registered, you are ready to go.
If you do not have millions of dollars in investments ready to be squandered away on marketing and advertisement, there are ways to get by on a very low budget. Social media will be your best friend from day one. Just by creating a Facebook page, you are already reaching out to over a billion people – as long as they can hear your message. Create a website, and start generating traffic. With as little as a hundred pounds in your pocket, you could be looking at huge sales numbers within a short period of time.
Google Ads is probably the easiest way to get started, but do remember that any online advertising takes a lot of time. You cannot simply rely on a primitive webpage and a few dollars on Google Ads to keep you going. There has to be a constant flow of information coming out of your website, blog, Facebook page or similar. Otherwise, you will get lost in the waves of people just like you who are looking to make fast money with as little effort as possible.
In order to reach the potential customers and separate yourself from the competition, a strong marketing strategy should be chosen beforehand. As part of your business plan, actually. There are several good examples of online services that cater for a completely unexplored market, and are doing it very well because of a thorough marketing strategy. Swedes have excelled at this, for example with their brand new service called KRY. It connects you to a doctor through the webcam on your smartphone, tablet or computer. By removing the necessity of going somewhere, and at the same time using the trend of good health as a way of connecting supplier and customer, KRY has grown rapidly over the last years.