How to find work in marketing

  Marketing is a term used to describe everything that happens between the company, its product, and the end-user. Research, budget planning, designing social media campaigns and strategies, as well as networking with potential business partners, are all examples of what a marketing professional can do. For those looking for work in marketing, there are
Category: Marketing and communication

Successful advertising campaigns

  Every successful ad campaign has a few things in common: it presents images and ideas that are memorable to the customers that it is directed to; it has an ability to connect with people on a very personal level, helping them feel at home with and safe with the product; and it should describe,
Category: Marketing and communication

Marketing communications – what is it?

Dialogue, not monologue Marketing communications is very simple, if explained simply. It’s the dialogue between the market (us, the people) and the providers (industries, factories, brands, services). Some people think that marketing communications is a one-way road – the brands give us a choice between certain products, and we just pick the ones we want.
Category: Marketing and communication

Advertising history

Ancient sales techniques Sales and the history of sales go back for as long as man have lived. As soon as we could exchange things, we could trade. But to trade, you need to know how to sell. Sales techniques and advertising go back thousands of years for this simple reason. Ancient Egyptians, the Romans,
Category: Marketing and communication

Different advertising approaches

Different advertising approaches When it comes to advertising, the sky is the limit. Not even the sky, if you take into consideration our space exploration programmes. Virgin has already sent a rocket into space with its logo on the side, what will be next? Different advertising agencies use different tools in the approach to the
Category: Marketing and communication

Low cost way to market your business

Social media – number one Starting up as a young entrepreneur has never been as straightforward as it is today. It is simply incredible how easy it is to get your business going. First of all – the process of registering an LTD company or as a self-employed entrepreneur is all done online (in the
Category: Marketing and communication